Ally Law concluded its Americas regional meeting today held in Grand Rapids, Michigan. Nearly 70 Ally Law delegates, clients and other guests from across South America, Central America, North America and Europe gathered to strengthen existing relationships, forge new client connections, and share ideas and best practices to improve delivery of legal services.
The meeting kicked off with a Best Practices in Marketing and Business Development session on September 19, a day-long series of presentations and discussions from member firms exploring business development topics such as nurturing client relationships, digital content marketing, and website design and execution.
The regional business meeting was held on September 20, where members of Ally Law’s leadership team delivered the president’s report, reviewed the draft 2020 Ally Law budget and dues, summarized 2019 referral reporting, provided marketing and expansion committee updates, and reviewed the calendar of future meetings.
The Client Program followed, beginning with presentations from the Detroit Regional Partnership about the city’s resurgence and economic potential and the CEO of Southwest Michigan First on building next-generation leaders. The host firm led a panel of Michigan-based in-house counsel and corporate executives in a broad-ranging discussion of outside legal services from the client’s point of view.
Members attended a practical working session to quickly learn about specialized services offered by their fellow Ally Law member firms, and business consultant Stephanie Wachman discussed strategies to learn more about clients’ challenges and long-term goals to increase the bottom line. Finally, members shared their experiences into the many challenges and opportunities that arise when building (or buying) and implementing technology solutions at law firms.