Innovative Online Seller Enforcement Program By Ally Law Member Vorys

The cutting-edge seller enforcement practice of Ally Law member firm Vorys, Sater, Seymour and Pease, LLP has developed a comprehensive program combining technology, expertise of cyber investigators, and legal tactics to help stop unauthorized internet sellers of your brand.

When consumers learn they can buy your brand online from an unauthorized retailer or minimum advertised price (MAP) violator for less money than charged by your authorized sales staff, distributors, or retailers, those sales steal your profits. What have become traditional methods for combatting these unauthorized sales have proven to be inefficient and/or ineffective. Vorys’ pioneering seller enforcement legal department has created a program comprising an efficient use of technology and human resources to identify where your product is being sold, the amount of your product being sold, and the email addresses to which contact with the unauthorized seller may be established. If unauthorized sellers are not immediately compliant with initial requests to cease and desist selling your product, Vorys investigates and determines the persons or companies behind the unauthorized sales to advance to more personal contact, letting the seller know it is no longer anonymous. If anonymity haven been broken is insufficient to stop the sales, Vorys then employs its inventive legal tactics to remove and stop the unauthorized sales. This program is completely customizable to best meet your specific business needs, and has proven extremely successful for clients.

In addition to its effectiveness, this program offers the benefit of cost certainty because the comprehensive monitoring, customization, investigation, identification, and cease and desist letters program is covered by a single monthly flat fee. Take back your business: consult your Ally Law member firm to decide how best to fight unauthorized online sales of your products. For more information about Ally Law member firm services in this area, contact us at yourally@ally-law.com.

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