When a major US marketing consultancy serving hotels, resorts, and tourism boards sought to expand its European footprint, Ally Law member firm Williams Parker stepped in as both legal strategist and trusted connector. With a relationship dating back to the 1990s, Williams Parker has long served as the client’s de facto legal department, handling everything from corporate and tax matters to employment, finance, and intellectual property. As the company pursued acquisitions abroad as part of its global growth strategy, Williams Parker leveraged Ally Law’s international network to deliver seamless, cross-border support.
The expansion began in 2022, when the client identified a consortium of independently owned marketing firms across the UK, Netherlands, France, Italy, and Germany. Williams Parker coordinated the effort from the United States, engaging Ally Law member Alerion in France to lead the European legal strategy. Alerion’s Christophe Gerschel managed due diligence and transactional work across multiple jurisdictions, activating member firms in the UK, Netherlands, and Italy to support the process. The UK acquisition was the first to close, with some of the key transaction documents negotiated and finalized during a middle of the night Zoom session from the Ally Law AGM in Sydney.
In 2024, the German target company re-entered the conversation, and Williams Parker engaged member firm MELCHERS to complete the transaction. Around the same time, the client pursued a separate acquisition in Bulgaria, supported by Kalaidjiev & Georgiev. These deals closed in 2025, marking a major milestone in the company’s international growth. Throughout, Williams Parker remained the central hub — coordinating strategy, managing communications, and ensuring consistency across jurisdictions.
Mike Wilson, the engagement partner at Williams Parker, emphasized the value of Ally Law’s network: “If we didn’t have Ally, it would be a lot harder to find excellent firms in all these jurisdictions. Knowing the people — having had dinner or a drink with them — makes the handoff easier. There’s trust, accountability, and responsiveness.” For clients without in-house counsel, that trust is essential. As Wilson noted, “They come to us and say, ‘Can you do this? If not, can you connect us with the right person?’ And we can.”
This story exemplifies Ally Law’s strength in supporting long-term client relationships as they pursue global expansion strategies. By combining deep local knowledge with international reach, Williams Parker and its Ally Law partners helped the company grow its brand across borders — turning strategic ambition into tangible success.
