Ally Law: A Multinational Juice Company’s Sweet Spot

When a well-known juice bar and coffee concept wanted to expand its presence into Sweden, it found Björn Welinder — current Ally Law president and co-founder of member firm Lindmark Welinder — through an interesting route.

A member of Ally Law’s former Denmark firm (which left Ally Law following a merger with another law firm) had become in-house counsel at a retail company. That lawyer and Björn continued to work together, along with a real estate property agent, to identify and acquire leases for the retail company. The agent also found properties for other clients, one of which turned out to be a rapidly growing company with reputation for hip, cutting-edge juice and coffee bars.

Lindmark Welinder was ideally positioned to help the company enter the Swedish market. Björn has since advised his client on the opening of dozens of high-concept stores throughout the country.

As the company continued to pursue expansion opportunities, it turned its attention to the United States. Björn referred the company to New York member firm, Phillips Nizer, which has since gone on to advise the client on numerous matters, from company formation, real estate leasing and premises issues, to employment law and more.

With hundreds of stores around the world, it’s hard to tell where the company will be going next. But there’s every reason to believe that Ally Law will have a local member firm ready to help if called upon.