Social media provides a flexible platform for companies and sellers to constantly connect with consumers and has revolutionized the direct selling industry around the globe. The goals in employing social media for direct selling are: to remain relevant, to convert passive responses into active engagement, and to drive brand recognition and loyalty. However, there are legal
Defamation cases arising out of posts on social media such as Facebook and Twitter are popping up around the globe. See, e.g., Facebook and defamation: When a post costs you dearly. In most jurisdictions the specific identification of the individual being defamed is traditionally an essential element of the claim in a defamation lawsuit. A
Reputation is identified as the single most important strategic risk for business. It is axiomatic that today’s businesses seek positive consumer online reviews of their buying experience. The increasing significance of online ratings is reflected by the vast number of companies now marketing their ability to generate positive online search results and reviews. Receiving even
