When the company wanted to expand its presence into Sweden, it found Björn Welinder — now Ally Law president and co-founder of member firm Lindmark Welinder — through an interesting route.
A member of Ally Law’s former Denmark firm (which left Ally Law following a merger with another law firm) had become in-house counsel at a retail company. That lawyer and Björn continued to work together, along with a real estate property agent, to identify and acquire leases for the retail company. The agent also found properties for other clients, one of which turned out to be Joe & The Juice. When the juice company wanted to enter the Swedish market, Lindmark Welinder was ideally positioned to help that happen. Björn has since advised Joe & The Juice on the opening of dozens of high-concept stores throughout Sweden.
As Joe & The Juice continued to pursue expansion opportunities, it turned its attention to the United States. Björn referred the company to New York member firm, Phillips Nizer, which has since gone on to advise Joe & The Juice on numerous matters, from company formation, real estate leasing and premises issues, to employment law and more.
With 291 stores around the world, it’s hard to tell where Joe & The Juice will be going next. But there’s every reason to believe that Ally Law will have a local member firm ready to help if called upon.